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Home » Direct Mail » Variable Data Printing

VARIABLE DATA PRINTING

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PERSONALIZED DIRECT MAIL

Once upon a time, personalized printing was an original concept. Historically, this approach would be considered effective as a stand-alone engagement tactic. Over time, with a gradual response from the marketplace, variable data printing has evolved to reflect customer values alongside company promise.

Integrated Marketing Direct Mail

MODERN
ENGAGEMENT

Personalization is about more than just an interchangeable name or address on a printed piece. Results are about more than just pretty colors and attractive offerings. At MediaBlink, the art of personalization has been perfected and fine-tuned as a highly regarded method of delivery. With decades of hands-on experience and in-house research and development, we are a pioneer of variable information printing and imaging.

Variable Data Printing Team

PROCESS

With variable data printing, process is everything. We’ve developed rigorous accuracy and quality assurance methods, allowing us to produce eye-catching pieces that convert faster than traditional direct mail. By leveraging relevant design and personalization, whether its names, images or a complete product offering — you’ll more closely resonate with customers and their needs.

VALUE

Much like digital advertising, the goal of variable data printing is to add value by relating to audience interests. The more relevant content is, the higher the propensity for measurable conversion. We’ll match every element, from colors to images and beyond, to assure that each customized piece creates a purposeful connection and wow factor with its recipients. 

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Confidently expedite your direct marketing materials and tackle your objectives.

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PURPOSEFUL
CONCLUSIONS

The power of variable data printing is demonstrated by its ability to highlight results in conjunction with analytics. Each creative piece carries its own incentives and unique identifiers, combining with landing pages, bar codes or our in-house tracking system to ensure trackable campaigns that help your business refine long-term marketing strategies.

Variable data printing HP team
Variable data printing Kodak team
Variable data printing design team

Calculated Compound Messaging

We’ve also developed unified compatibility with our proprietary SaaS software Profit Miner™, empowering businesses to double-down on comprehensive message delivery by linking print plans with digital tools like SMS messaging, email marketing and social media engagement. Regardless of which platform your message is communicated on, information is delivered. 

Equipped with almost two decades of direct media experience, MediaBlink’s industry expertise and personalized design principles can power your success.

Let’s start working together

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