VARIABLE DATA PRINTING
PERSONALIZED DIRECT MAIL
Once upon a time, personalized printing was an original concept. Historically, this approach would be considered effective as a stand-alone engagement tactic. Over time, with a gradual response from the marketplace, variable data printing has evolved to reflect customer values alongside company promise.
Personalization is about more than just an interchangeable name or address on a printed piece. Results are about more than just pretty colors and attractive offerings. At MediaBlink, the art of personalization has been perfected and fine-tuned as a highly regarded method of delivery. With decades of hands-on experience and in-house research and development, we are a pioneer of variable information printing and imaging.
With variable data printing, process is everything. We’ve developed rigorous accuracy and quality assurance methods, allowing us to produce eye-catching pieces that convert faster than traditional direct mail. By leveraging relevant design and personalization, whether its names, images or a complete product offering — you’ll more closely resonate with customers and their needs.
Much like digital advertising, the goal of variable data printing is to add value by relating to audience interests. The more relevant content is, the higher the propensity for measurable conversion. We’ll match every element, from colors to images and beyond, to assure that each customized piece creates a purposeful connection and wow factor with its recipients.
Confidently expedite your direct marketing materials and tackle your objectives.
The power of variable data printing is demonstrated by its ability to highlight results in conjunction with analytics. Each creative piece carries its own incentives and unique identifiers, combining with landing pages, bar codes or our in-house tracking system to ensure trackable campaigns that help your business refine long-term marketing strategies.