MediaBlink™ highlighted for innovative manufacturing shift and FaceShield™ production by leading advertising and marketing publication Adpulp
In a recent feature, MediaBlink™ has been recognized by leading advertising and marketing publication Adpulp for its ingenious manufacturing shift and FaceShield™ production during the COVID-19 crisis.
The publication offers key insights on the advantages of effective personal protective equipment (PPE) for fighting the pandemic while highlighting MediaBlink™’s success story, which claimed three honors from the prestigious MUSE Creative Awards for “Branding,” “Business-to-Business,” and “User Experience” categories alongside Chicago-based creative agency ArtVersion.
“Manufacturing face shields came out of my desire to help, to be of service to our community because the PPE shortage was the top headline every day,” says Benny Burst, Co-Founder of MediaBlink. “I had an idea for the design and some material in-house, so I put the first prototype together with the help of two of our top production engineers. It was an instant hit with medical workers – everyone remarked on how comfortable and effective our shields were compared to what they had been wearing.”
MediaBlink™’s FaceShields™ come highly recommended by medical experts, practical for a wide range of economic industries. The product is defined by durability and reusability, consisting of a laminated protective lens, polypro webbing head strap, comfort padded neoprene forehead band and bound by a water-resistant binding tape. The material is safe, lightweight, flexible and 100% recyclable. MediaBlink™ has demonstrated their community commitment through distribution of the product via local and national partners, having donated over 18,000 FaceShields™ already.
Founded by copywriter David Burn and marketing technologist Shawn Hartley in 2004, Adpulp offers a unique point of view on today’s most pressing topics in marketing communications. Adpulp publishes a variety of inside-the-industry voices to help advance the practitioner’s point of view, and to support ad-makers in their quest to raise standards and create better work. Since their launch, Adpulp has been profiled and/or quoted by media outlets including The Wall Street Journal, Chicago Sun-Times, Inc., Adweek and Ad Age, amongst several others.
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